People Espanyol

Open-air architectural museum

Sector

Tourism

Services

2D Animation

Poble Espanyol has undergone a process of deep reflection on its value proposition that has led it to redefine its position and change its corporate identity.

The new brand of Poble Espanyol has a concept of duality: the space combines a structural and historical component with a dynamic and modern component that makes it such a versatile space.

Plakton, a communications agency from Barcelona passionate about branding and communication, has created the entire identity of Poble Espanyol together with art director Manel Font and graphic designer Roser Padrés.

Mersi Studio has been able to collaborate on this great project and participate in the conceptualization of the logo and we have produced the animations that present the logo and the visual identity. In this way, by combining the graphic elements, we can see the different applications and show the new identity in full.

With the collaboration of:

Gerard Condal

Project leader responsible for client relations and project management. Additionally, he/she has participated in some specific phases such as initial research and audit, brand strategy and positioning, and has led the development of the brand expression and its implementation.

Manuel Font

Art director in charge of the conceptualization and development of graphic proposals as well as the deployment of the approved visual identity at all points of contact.

Roser Padrés

Graphic designer who has participated together with Manel in the initial phases of conceptualization and development of graphic proposals.

effimatic

IT partner who has carried out the development project of the new website.