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Pedaling like yesterday

Pedaling like yesterday is a temporary exhibition organized by the Bici lab Andorra.

At Mersi Studio we designed and shaped this unique exhibition.

Exposició Efímera Pedalant com ahir

The exhibition design is based on the sporting world of the time (1911). We were able to extract the typography and composition

of the diary and give it a contemporary touch to represent the exhibition. The images are an important part of the composition, since we find them in the diary itself and we also find them in the background. that monochromatic and worn touch.


Mundo Deportivo 1911 / Exposició Efímera Pedalant com ahir
Simulació Mundo Deportivo 1911  / Exposició Efímera Pedalant com ahir

The exhibition is a double chronicle in which we will discover, on the one hand, what the first edition of the Volta Catalunya was like, held in 1911, making it one of the oldest cycling races still being contested. On the other hand, a story that tells us about the feat of journalist Gabriel Pernau who, in 2001, emulated the pioneers of Catalan cycling by riding the same route as the first edition on a vintage bicycle.


Exposició Efímera Pedalant com ahir
Exposició Efímera Pedalant com ahir

Once the exhibition was held, they prepared different posts in digital format to be able to communicate the exhibition and social networks.


Post twitter Exposició Efímera Pedalant com ahir
Post Instagram Exposició Efímera Pedalant com ahir
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