look at barcelona

This piece is a video to promote the Motion Graphics postgraduate course at the Barcelona school of image and design Idep.

Motion Design is born from the field of design and has maintained its primary concern with the function of communicating specific messages. Animation lends itself more to entertainment, although these distinctions are becoming increasingly blurred. Motion Design describes graphic design in motion, Animation is a general term for the entire field of moving images.

This factory symbolizes Idep as a modern design center that is up to date with new technologies applied to design. This video represents a chain production of ideas where they are transformed and evolved until they find the Idep logo. This project is designed to position Idep as a center where new designers and new concepts are constantly being created.